As an Associate Director at Flipkart, you will be the voice of the customers internally, understand customer's needs - even those that the customers themselves may not realize, stay on top of changing trends and set priorities through in-depth data analysis to predict customer behavior. As an Associate Director, you will understand customer behaviour, get into the details of why’s of the customers and really understand what triggers and motivates them, liaison with the marketing communications team, in charge of the Go-To-Market for launches.The role of an Assocaite Director at Flipkart also involves working closely with the marketing communications team to develop communication ideas using deep category and customer insights. Responsible for bringing new customers as per the requirement. Planning and developing effective marketing communication campaigns for category growth, new launches and sustenance. Content Ideation/Creation to drive engagement on the category and on specific brands. Working with in-house/ external designers to produce materials of visual impact and within brand guidelines. Improving the usability, design, content and conversion of the assets prepared for social and digital. Understanding of how digital marketing domains work and prepare the roadmap for digital marketing for the category basis that generating reports for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format.