#Strategy
Cash is still king
Most Indians still prefer to deal in cash. The only reason people use wallets is to get cash backs and discounts . Fundamentally if Paytm stops its cashback schemes all its growth will come to a stop
India Clings to Cash, Even as Tech Firms Push Digital Money
www.nytimes.com
India’s Paytm and global heavyweights like Google are moving aggressively to persuade reluctant Indians to give up their rupee notes.
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PCSorkar · Ola VERIFIED
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